SEMrush Tools Overview

OVERVIEW

Hi there, I am Aziz. This is SEMrush, have been helping marketers, build and fine-tune online visibility across multiple channels, search advertising, social media or content marketing. SEMrush is a comprehensive SAS platform that takes care of providing marketers with insights and data, to power up the online visibility strategy.

SEMrush unlike an analytics report, that is a one-time thing a project, is a friendly ecosystem that really helps you handle your everyday work, and monitor the performance over time. SEMrush will show you around the interface. So you can enjoy the whole range of solutions, they offer. They'll also have a look at the various data sources available to you, and talk about the best ways to use them. You'll learn, how to customize SEMrush to your needs and existing workflows. You'll also get to know how to use SEMrush together with your team, your clients or your contractors. You'll be able to navigate SEMrush much easily, and harness a hundred percent of its power to achieve your specific goals.

DOMAIN ANALYTIC REPORTS

They collect and process large volumes of data every single day. Their domain analytics reports provide you with a wealth of information about domains, subdomains and URLs. This offers you a bird's-eye view of a domains organic and paid search strategy. They're a perfect place to start for any digital marketing specialists. Currently, they have over four hundred and fifty million domains in their database. Traffic analytics is built on a robust clickstream data based on 200 million real users. You can analyze any website and get to know its audience, traffic sources, geography, and you can do this alongside visitors behavior to make sure you're doing data-driven decisions.

KEYWORD MAGIC TOOL

Their keyword magic tool boosts over 8 billion keywords. Across 118 country databases, this allows you to generate tons and tons of high quality ideas for a single keyword, which it's pretty and central to enrich your SEO, advertising, and even your content marketing campaigns. SEMrush consists of over 30 different tools grouped into five major toolkits for your convenience, switch between the toolkits, using the drop-down list and the left menu.

 

BACKLINKS DATABASE

On top of that, they've got an extensive amount of information about backlinks, to give you a real clear picture of any domains backlink profile. SEMrush collects new backlinks on a daily basis and adds them to their database which is updated publicly every two weeks. On top of the search in shopping ads analysis, they also offer display ads research. With the SEMrush, display advertising reports, you can estimate how other companies effectively build display ads and can also discover, how the top publishers and advertisers, and even ensure that your money is being spent wisely. Over a hundred million ads are now available for your research inside of the SEMrush database. As SEMrush is constantly growing,

we recommend checking SEMrush stats, from time to time, for the latest and greatest info about the size of their databases, crawling speed, and plenty of other facts and figures.

 

SEARCH ENGINE OPTIMIZATION (SEO)

SEO toolkit helps with every aspect of SEO. Inside, you'll find solutions for a competitive analysis and keyword research improving your backlink profile, conducting deep technical audit of your website and fixing the issues, local SEO, on-page SEO and even daily rank tracking.  

The content marketing toolkit covers the complete workflow from analysis, strategy topic, and keyword research to an actual creation of SEO optimized content, and really maximizing its reach, and impact. Work with the content published both, on and off your site to get a much bigger picture.

 

GOOGLE ADS COMPAIGNS

The advertising toolkit offers tons of insights for your Google ads campaigns, and tools to prepare your next campaign for launch. You'll find data to inform your search display, and even product listing ads campaigns at all stages of the campaign from competitive research to keyword collection, to writing an ad copy, and even managing the extensions. With the social media toolkit, you can see, how your competitors engage with their audience on social to actually steal their best practices.

It also helps with posting and content creation influencer marketing, as well as, analytics and overall strategy enhancement. Competitive research toolkit unites powerful tools for a 360 degree market analysis, benchmarking pre-sales, and even pitching.

 

COMPREHENSIVE DATA

It provides comprehensive data about a website of your choice. From their search engine marketing strategies and advertising tactics to their content performance. If you're part of an agency team that manages multiple clients, go for projects for you, to have an instant access to all your client metrics and progress overview. If you're an all-around player you might want to stick to the default all tools view.

 

ANALYTIC REPORTS AND PROJECTS

SEMrush offers you two ways of gathering this kind of data, first analytics reports, this is found under domain analytics, and keyword analytics. You can pull this research from their database of domains and keywords. Second, there's projects for projects, you can start gathering research on it from across the internet, as soon as, you set up any tool within this section.

SEMrush analytic reports are easy to generate. Just find the report that you want to pull from the menu on the left, or the label next to the search bar. Enter the domain or keyword to analyze in the SEMrush search bar and hit Search, it's painless as it gets.

SEO analytic reports primary use is to reverse engineer your competitors’ online strategy. Projects provide you with actionable insights, and really personalized suggestions, how you can actually improve your online visibility. When we say actionable, we mean it, you can literally perform tasks like scheduling, social media posts, creating ad copy, writing emails to the carefully selected link building prospects with it.

 

INTEGRATION GOOGLE PRODUCTS

To break up your SEMrush experience specifically, they made it possible to integrate their tools with various types of data providers, and platforms. There are tons of connection points to really enhance, and manage your data. And get more out of their toolkit from obtaining more insights with Google Analytics. Maybe, Google search console, and even Google business integration. You can also even have access to a more in-depth data from specialized tools like majestic to efficiently handle the routine tasks within the platform of your choice be it Trello, Gmail and even more.

  

CUSTOMIZING YOUR SEMRUSH

Let's look at some more ways to customize your SEMrush, and really adjust it to your priorities and routine. While working with thematic dashboards, drag and drop widgets to see what's important to you.  In the first place to support the brightest minds who really want to take SEMrush data to the next level.  They offer API application programming interface. API lets you skip the standard interface and extract raw data from our tools and reports, and then integrate it into your own scripts and programs to fit any custom need. It's great for creating bespoke dashboards, or even a whole new application.

 

COLLABORATION AND REPORTING

A huge part of marketing is being able to communicate and present the results of your work. They have a few ways of how you can impress your boss, your business partners, or even your teammates. A PDF report builder called my reports, allows you to mix and match as SEMrush data widgets with your own images, text and Google services data. But that's not all these reports can be scheduled to be sent to anyone automatically via email. Besides that you can customize your own reports and templates, or work from one of our many project templates. If your schedule is too intense, SEO monthly reports, competitor analysis, site audit overviews, they have it all in my reports. Looking to create full transparency, they offer the ability to share your projects directly with other CMS users with read-only or editing access. This is a great way to communicate with clients, team members, or contractors. By clicking the gear icon, next to the projects list, you'll be able to share multiple projects all at once,